Born from a lineage deeply rooted in the jewelry industry, Elaro's journey began with founder and creative director, Paulina Zakarian. A second-generation jeweler, Paulina followed in her father’s footsteps, paving her own path by blending her architectural background with her inborn passion for jewelry.

Seeking to expand her horizons beyond traditional boundaries, Paulina found inspiration during her journey to Thailand, where she studied the art of fine jewelry design. It was amidst the vibrant gemstone markets, craftsmanship of local artisans and the serene beauty of the countryside that Paulina found herself captivated by the allure of the industry. But her journey didn't stop there. Acknowledging the evolving world of digital design and consumer interaction, Paulina's journey took a unique turn when she moved to Toronto and earned a degree in user experience design, recognizing the importance of understanding her audience intimately. Harnessing this newfound insight, she embarked on a mission to create more than just jewelry – she aimed to create experiences that resonate deeply with her customers.

In 2016, Paulina launched her first jewelry brand, setting the stage for what would become Elaro. Seven years later, her husband, Jirair, an architect and visual artist, joined forces with her, infusing their shared passion for creativity and innovation into the brand. Together, they applied a modern, avant-garde flair into the world of jewelry, pushing their business to new heights and giving birth to Elaro.

At Elaro, our commitment to sustainability lies at the core of our values, inspiring us to craft exquisite jewelry from responsibly sourced materials. Each piece is handcrafted using recycled 10k solid gold and ethically sourced natural diamonds, ensuring that no precious resource goes to waste.